Digital & Social Media Innovation Manager - Travel & Lifestyle PR (Jakarta)

Join Petrie PR as our Digital & Social Media Innovation Manager in Jakarta and lead the charge in transforming how travel and lifestyle brands engage with audiences in the digital age. This pivotal role is at the heart of our expanding digital and integrated communications team, where you will drive innovative strategies to captivate and connect with audiences through cutting-edge digital and social media channels.

As a Digital & Social Media Innovation Manager, you will be responsible for developing and executing creative campaigns that leverage the latest digital tools and platforms. You will work closely with our team of PR and marketing professionals to ensure that our clients' messages resonate with their target audiences, driving engagement, brand awareness, and ultimately, business growth.

At Petrie PR, we are committed to fostering a culture of innovation and creativity. With a strong focus on digital and social media, we are dedicated to helping our clients stay ahead of the curve in an ever-evolving digital landscape. If you are passionate about digital innovation and have a proven track record of success in the travel and lifestyle PR industry, we invite you to join our team and help us shape the future of digital communications.

📋 Tanggung Jawab Pekerjaan

• Develop and implement innovative digital and social media strategies to enhance brand engagement and drive business growth.
• Leverage data analytics and insights to inform and optimize digital campaigns, ensuring maximum ROI.
• Create and manage content calendars, ensuring a consistent and engaging presence across all digital and social media platforms.
• Collaborate with cross-functional teams to develop and execute integrated communications campaigns that align with client objectives.
• Stay abreast of industry trends and emerging digital technologies, applying this knowledge to drive continuous innovation.
• Monitor and analyze campaign performance, providing regular reports and recommendations for improvement.
• Build and maintain strong relationships with key stakeholders, including clients, agencies, and industry partners.
• Mentor and develop junior team members, fostering a culture of continuous learning and growth.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 5-7 years of experience in digital and social media management, with a strong focus on the travel and lifestyle industry.
• Proven track record of success in developing and executing innovative digital campaigns.
• Proficiency in using digital marketing tools and platforms, including Google Analytics, Hootsuite, and Canva.
• Strong understanding of data analytics and the ability to derive actionable insights.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and engage audiences.
• Creative thinker with a passion for innovation and a willingness to take risks.
• Strong project management skills, with the ability to juggle multiple priorities and meet tight deadlines.

🛠️ Keahlian

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